FILM
PROMO
STORY: Ignite each viewer’s heart to take part in the movement sweeping across the Bay Area.
RESULTS: Sold out tickets to the two-day conference + global livestream viewership.
+ Assembled & coordinated 50+ team members: creative studio, production, and broadcast
COUNTDOWN
STORY: Grab attendees’ attention to begin a dramatic way.
RECAP
STORY: Show those who were not able to attend what they missed.
LIVE BROADCAST
THREE SESSIONS + FOUR BREAKOUT SESSIONS
STORY: Extend the experience to a global audience.
RESULTS: Professionally live-captured video made available for purchase.
+ Captured multitrack audio for live album recording.
PHOTOGRAPHY
EDITORIAL
STORY: Create compelling themed still imagery to compliment the promotional films.
RESULTS: Images that speak boldly on their own, as well as image plates for a plethora of graphics used across all channels.
EVENT
STORY: Capture the energy and spirit of what it feels like to be in the room.
RESULTS: Photos made available to attendees for increased share-ability & social media engagement.
+ Images to promote the following year’s conference.
GRAPHIC DESIGN
LIVE MEDIA
STORY: Envelope the attendees in the conference theme and spirit through compelling visuals.
RESULTS: Clear call to actions made for attendee conversion.
SOCIAL MEDIA
STORY: Inform the possible attendees of the conference offerings and theme through 4 months of drip.
RESULTS: Attendees are practically and mentally prepared to get the most out of the event.
APPAREL
STORY: Spread the brand story through conversation-starting merchandise.
RESULTS: Increased brand recognition and ownership of attendees.