STORY: Build an audience from scratch to promote EXP Worship’s Debut EP: “Here I Am”.
RESULTS: 3 million social media impressions.
+ 50,000 streams across all platforms.
FILM
LIVE PERFORMANCES
STORY: Show a different side of the songs, inviting the audience into a live experience.
RESULTS: Repurpose the songs in as many ways as possible to create more pathways for introduction.
SOCIAL MEDIA ADS
STORY: Consistently drop new songs and content over the 5-month long campaign.
RESULTS: Audience retained and grown with each release, ready to receive the full project.
PHOTOGRAPHY
BIO
STORY: Showcase the diversity and location of the band.
RESULTS: People from many different backgrounds can identify with the artist.
BEHIND THE SCENES
STORY: Give the fans an inside look at the songwriting process.
RESULTS: Introduce the audience to members they might not have known, create and intimate experience.
GRAPHIC DESIGN
COVER ART
STORY: Quite literally, “Here I Am”, showcasing the people behind the music in a bold and timeless way.
RESULTS: Imagery used for the EP font & back cover artwork, as well as the singles, formatted for digital, and print for CD and vinyl.
SOCIAL MEDIA
STORY: Create a home for the fans to interact with the band and each other in anticipation of each release.
RESULTS: Fans remain locked into the world and community of the artist, waiting for the next song.
APPAREL
STORY: Make the song themes wearable and shareable.
RESULTS: Increase brand recognition and ownership of attendees.